In order to bring your message together with your target group, we identify how the media can be used in the most effective way. You can reach your advertisement targets more easily with an efficient media planning.
Message and Group Oriented Media Planning
After identifying your target group well, we specify appropriate medias by considering media usage of the group. As we can analyze communication language and effect of used media, we can clearly evaluate its compatibility to message and target group.
We analyze your target group in light of demographic data. In this point, especially consumption patterns and media usage preferences are among data that we carefully examine.
Specified campaign messages also form media planning process. It is necessary to choose appropriate medias for sending message.
Conventional Media Planning
A conventional media planning based on an efficient media planning is an important stage for branding. In line with communication objectives for your brand that we specified together with you, we do an efficient media planning for your advertisement campaigns for classical medias such as TV, radio and written press (newspaper, magazine).
Digital Media Planning
You can need media planning for internet users because of your products, brand strategy or target group. Digital world includes a lot of options for brands. We aim to define the most accurate media plan from among these rich media and advertisement model options by making necessary research and analysis. Choosing conventional or digital media are closely related to your targets and budget plans. When necessary, it is possible to produce mixed campaigns include both media options.